Who we are
Sign'd Us is a luxury shopping experience driven by a social mission: allowing people to support minority businesses and give back to the community all at once. We are focused on driving meaningful change in the black community by highlighting minority focused organizations tackling the root issues that contribute to racial inequities: mental health, trade skills, mentorship, and civil rights. Our beauty, fashion and home products are of the highest quality and caliber, setting our customers up for success and self-care every day.
Our name was crafted based on an idea foundational to our social mission: that one of the ways minorities and people of color put their stamp on the world is by creating and selling products that represent their experience, and that we can all contribute by not only buying those products, but reinvesting in the community. This cycle of growth belongs to all of us, sign'd by us.
When You Shop we donate
Sign'd us is driven by the belief that purchasing from minority businesses is just one small way of supporting BIPOC communities - where we can really have an impact is by reinvesting those dollars back into those communities, and into improving the core issues that lead to systemic inequities. We encourage our shoppers to donate to one of four minority focused organizations that speak to them, focused on civil rights, mentorship, trade skills and mental health.